A campaign can be ready visually while the sales handoff is still incomplete. Use this checklist when a technology offer, landing page, and promotion are prepared and you need a reliable launch decision.
Verify the visitor journey
Open the actual campaign link on desktop and mobile. Confirm that the headline matches the advertisement or email, the offer is still available, and the next step is visible. Follow the form or booking process through to its acknowledgement. Check that campaign labels survive the journey where your measurement setup supports them.
Brief the responder
Give the person handling inquiries the exact offer, service boundaries, qualification questions, and escalation contact. Include a sample response that acknowledges the stated problem rather than sending a generic sales pitch. Decide who covers absences and how unresolved requests are noticed.
Reconcile the first real inquiries
Compare the website's recorded conversions with the requests received. Investigate missing requests, spam, repeat submissions, and internal tests before declaring a result. Review whether prospects understood the offer; repeated mismatched requests may indicate unclear wording rather than weak sales follow-up.
Keep a change record
Save the launch date, landing-page version, audience, spend limits, and approved claims. Record later changes so a performance shift can be interpreted. Do not change the audience, offer, and page simultaneously unless necessary; otherwise the cause of any improvement becomes hard to identify.
Use the readiness checklist before launch and the cost planning guide when deciding what resources the campaign needs.