Before investing in promotion, check whether a prospect can understand your offer and reach the right person. This readiness checklist is useful for an existing technology business whose website has grown through separate projects.
Offer and evidence
- Name the intended customer and the problem on each primary service page.
- Describe included work and important exclusions in everyday language.
- Remove claims your team cannot substantiate, including unsupported performance or availability promises.
- Check that examples distinguish actual client work from illustrations.
Read a page aloud as if you were a new buyer. If it lists tools but never explains what changes for the customer, rewrite the introduction around the customer's work.
Inquiry and response
Submit a test inquiry using an agreed test label. Confirm that it reaches the right inbox or system, preserves the selected service, and has an assigned responder. Check the acknowledgement and error behavior on a phone. Do not collect sensitive technical credentials through a public marketing form.
Ownership and measurement
Record who owns the domain, website, analytics, advertising accounts, and creative files. Confirm that the business can access these assets independently of a contractor. Define a qualified lead in writing and agree how duplicate, irrelevant, and existing-customer requests will be counted.
Decide whether to launch
An unresolved cosmetic preference can wait. A broken form, misleading offer, or inaccessible business account cannot. Assign each blocking issue an owner and retest after correction. Then use the launch checklist for the campaign itself, or request website help if ownership or intake is unclear.