A Facebook cover needs to survive cropping, not just fit an export preset. Start with a wide landscape canvas and keep the business name, main message, and recognizable part of the image near its center. A commonly used Page-cover export is 851 × 315 pixels, but check the upload preview on your actual Page: desktop and mobile can show different portions of the artwork. Group covers, event images, advertisements, and personal-profile covers are different placements.
Build a cover around one message
Decide what a visitor should understand in a few seconds. A technology company might choose “IT support for growing businesses,” accompanied by a recognizable brand image. Trying to include a phone number, address, service catalog, QR code, and promotion in one banner usually makes everything smaller. Put contact details in the Page’s contact fields and use the cover to establish the business clearly.
Keep an editable original. A flattened JPEG is useful for uploading, but it is a poor starting point when the promotion changes. Save the design file, the original photograph, and a note of the dimensions used. Avoid enlarging a tiny logo: blurred source artwork remains blurred even when the exported canvas is large.
Export and check the crop
- Export a landscape image with sufficient resolution and inspect it at its actual display size.
- Keep important wording away from the edges and the area occupied by the profile picture or interface controls.
- Upload the image to the business Page and adjust its position in the preview.
- Open the published Page in a desktop browser and on a phone. Check the left and right edges, the logo, and the whole sentence—not just the center.
- Ask another person to view the Page. Administrative editing controls can differ from what a visitor sees.
A photograph often works well as a JPEG. A graphic with sharp lettering may look better as a PNG. Compare the actual uploaded result instead of assuming that the larger file is automatically better; the platform can process the image after upload.
Troubleshooting common problems
The words are cut off: Move them toward the center or shorten the message. Repeatedly shrinking the entire design can leave too much empty space and unreadable text.
The banner looks blurry: Inspect the original image first. Re-export from the design file rather than saving a screenshot of the Facebook preview. Avoid repeated JPEG edits and exports.
The desktop version looks good but mobile does not: Treat the center as the essential composition and the edges as optional background. Do not position important contact information at opposite ends of a wide banner.
An old promotion remains visible: Check the Page directly after upload, refresh the browser, and confirm you edited the correct business Page. Record the promotion’s removal date so an expired offer is not left in place.
The official Meta Page picture and cover guidance is the reference for current placement requirements. The upload preview is the final practical check for your particular Page. For help coordinating the cover with your website and other business materials, see our digital marketing services.