An agency can produce attractive material while leaving technical accuracy to chance. Before publishing, establish a review process that identifies who can approve a claim and what evidence supports it.
Create a claim register
For important statements, record the source, product version where relevant, approved wording, and reviewer. Separate established capabilities from optional configuration, third-party integrations, and future plans. This makes later updates easier than relying on memory.
Assign the right reviewers
Technical staff should check function and prerequisites. The service owner should check deliverability and scope. The business owner should approve commercial promises. Give each reviewer a specific question rather than asking everyone to edit every sentence.
Review examples and images
Confirm permission to use customer names, screenshots, and outcomes. Remove confidential data from demonstrations. Clearly identify illustrative scenarios, and avoid invented customer quotes. Check whether an image shows an interface or product version that no longer matches the text.
Plan maintenance
Assign an owner and a review trigger for each important page. Product changes, discontinued services, revised pricing, and support-policy changes should prompt a review. Keep a record of what was approved and when.
When comparing agencies, ask them to demonstrate this workflow on one proposed article. The product marketing selection guide covers broader fit; Your Expert Tech can help define technical review requirements for website work.