Website graphics should help visitors understand the business and complete a task. Before creating new artwork, identify where it will appear, what it needs to communicate, and how it will behave on smaller screens.
Define the placement
Provide the page, intended dimensions or layout, and the message the graphic supports. Distinguish a decorative image from information that must also appear as readable page text. Important instructions should not exist only inside an image.
Keep the brand consistent
Use the approved logo, colors, type choices, and image style. Confirm permission and licensing for supplied photographs and illustrations. Keep editable originals so later changes do not depend on screenshots or repeated compression.
Test the actual page
Check cropping, contrast, file size, and readability on desktop and mobile. A wide banner may lose its edges in a narrow layout. Give informative images appropriate alternative text and avoid repeating the same long wording unnecessarily in both the image and nearby text.
Organize the handover
Name final files clearly and record where they are used. Keep source artwork separate from optimized web exports. Remove outdated promotional graphics when the offer ends and verify related page text at the same time.
Request design support with the page and desired change. For a new identity, see logo design; for a larger rebuild, review website project planning.