The most useful agency interview turns promises into observable work. Bring the proposal and ask the provider to walk through what your team will see, approve, and own during the engagement.
What arrives first?
Ask for the first deliverables and their acceptance criteria. A strategy document should identify an audience, offer, channel rationale, and measurement plan. A content deliverable should have a clear purpose and a review process. Terms such as optimization or growth support need a concrete explanation.
How will you learn our product?
Find out who interviews technical staff and how factual questions are resolved. Ask how screenshots, demonstrations, customer examples, and confidential information are handled. Confirm that invented testimonials or unverified results will not be used as evidence.
What happens when results disappoint?
Request an example of how the agency distinguishes tracking failure, weak traffic quality, an unclear offer, and poor follow-up. The answer should identify evidence and corrective work rather than automatically recommend higher spending.
What happens when we leave?
Check access to accounts, creative files, audiences where transferable, reporting history, and the website. Establish the notice period and handover responsibilities in writing. Ask how subscriptions purchased on your behalf are renewed or cancelled.
Use the partner selection guide for the broader evaluation and the launch handoff checklist when the selected provider begins work.